Your logo serves as the face of your brand, making appearances on your website, products, marketing materials, in-store signage, and various touchpoints where individuals engage with your brand. While it may appear to be a small visual element, it carries significant weight. Embedded within your logo are essential components, including your brand’s values, product identity, target audience, industry relevance, historical context, and overall personality Understanding the Basics: What Makes a Good Company Logo? There’s no such thing as a perfect logo. Goalposts vary depending on your industry, your audience, and your brand values. However, when you’re learning how to design…