• Career & Finance

    The Potential of Social Listening (SMC)

    In today’s digital landscape, understanding and engaging with conversations across the internet is paramount for brands aiming to stay relevant and competitive. This is where social listening comes into play – the practice of tracking, analyzing, and responding to discussions happening online. Here’s why social listening is a game-changer for your brand and how you can leverage it effectively. Tools for Social Listening From TweetDeck to Google Alerts to dedicated platforms like Brandwatch and Hootsuite, there’s a plethora of tools available for social listening, catering to businesses of all sizes and budgets. These tools enable you to monitor conversations, analyze…